Let’s face it, not many of us could ace a serve at 130mph or survive Centre Court under pressure. But when it comes to digital marketing tactics? There's a lot we can borrow from the world’s most iconic tennis tournament.
And just to make us feel ancient… the last time we wrote about Wimbledon, Andy Murray was still playing. Now he’s swapped sweatbands for studio lights and commentary duties. If that doesn’t scream “the game has changed,” we don’t know what does.
Modern marketers must master a blend of traditional thinking and emerging digital channels, and Wimbledon offers a surprisingly strong playbook for doing just that.
Here’s what savvy marketing teams can learn from Wimbledon 2025, with a nod to Djokovic’s legacy, Iga Świątek’s unstoppable rise, and the enduring power of brand storytelling on grass courts.
1. Consistency Is Your Best Rally Shot
Wimbledon’s branding has barely changed in over a century, and that’s its superpower.
From the purple and green colour palette to the all-white dress code, everything screams tradition, heritage, and elite sport. It’s recognisable in a heartbeat. That’s the kind of consistency most brands dream of, the foundation of unforgettable brand storytelling.
Marketing Lesson: Consistent messaging strengthens your brand identity and creates valuable content that customers can emotionally connect with. Whether it’s your website, email campaigns or social media posts, clarity and repetition build trust.
Tip: Develop a content calendar so your team delivers relevant content to your target audience consistently.
2. Innovate with Confidence (and Data)
Yes, Wimbledon is steeped in tradition, but don’t mistake that for stagnation.
They’ve embraced AI-powered performance tracking, digital ticketing, and revamped mobile experiences, all while keeping the strawberries-and-cream aesthetic intact. Even legends like Djokovic had to evolve. That’s what smart digital marketing leaders do too.
Marketing Lesson: Innovate where it counts. The smartest brands evolve their digital marketing strategies across the right digital marketing channels, from email marketing campaigns to social media platforms.
Example: Wimbledon’s digital engagement strategy in recent years has focused on using real-time stats, video marketing and short-form content across high-performing digital channels to connect with younger audiences and increase website traffic.
Pro Tip: Use digital marketing tools like Google Analytics to understand audience behaviour, and layer in marketing automation for smarter, more responsive delivery. You can also explore marketing automation tools and customer engagement platforms to deliver more tailored experiences across your digital channels and improve campaign responsiveness.
3. Your Audience Is Global, Treat Them That Way
With players from across the globe, Carlos Alcaraz, Jannik Sinner, Iga Świątek, Coco Gauff, Wimbledon attracts a truly global audience. Its comms reflect that: localised messaging, time-zone sensitive content, and multi-language coverage.
Marketing Lesson: A strong global marketing strategy starts with understanding your audience segments. Define clear buyer personas, then use customer data to personalise your message across social media marketing, email and your company website.
Tip: Prioritise customer engagement across key customer touchpoints, not just at conversion, but throughout the journey.
4. Play the Long Game
Tennis isn’t just about winning one point. It’s about endurance, adaptation and building pressure over time. Marketing’s the same.
Alcaraz didn’t become World No.1 by fluking a few matches. He built his game over seasons. Likewise, successful brands focus on long-term online marketing strategy, from SEO strategy and content marketing to nurturing leads with email campaigns.
Marketing Lesson: The goal of content marketing isn’t just to drive visits, it’s to build trust, foster customer relationships and guide inbound marketing efforts that support long-term business growth.
Tip: Mix evergreen blog content with timely updates and support it with SEO and search engine marketing to drive consistent website traffic. Don’t forget to track your website performance metrics and align content with your customers’ stage in the journey, especially when you’re aiming to increase customer lifetime value.
5. Know When to Switch Tactics
Sometimes your baseline rally isn’t working. You need a drop shot, a serve-and-volley. In marketing? That’s your cue to pivot.
Marketing Lesson: Stay agile. If your digital marketing campaign isn’t working, don’t just hope it’ll improve. Analyse the data, update your marketing messages, and try a different online marketing channel, whether that’s adjusting your email targeting, refreshing landing pages, or shifting focus from organic search to paid.
Tip: Use A/B testing to optimise your marketing activities across every stage of the customer journey.
Bonus: Prepare for the Unexpected
Rain delays, wildcard wins, broken strings, Wimbledon’s full of them. Same with marketing. Your best-laid plans? At some point, they’ll need a Plan B.
Marketing Lesson: It’s always better to be prepared. Build flexibility into your digital marketing initiatives by planning ahead. Develop evergreen content, keep a few quick-turn pieces up your sleeve, and structure your campaigns so you can pivot quickly if needed.
And when all else fails, lean on your digital marketing agency.
Final Thoughts: Game, Set, Match (and Murray)
Marketing managers can take a page from Wimbledon’s playbook: be consistent, stay sharp, adapt when necessary, and always deliver a performance that serves your business goals.
And as for Andy Murray? He may be out of the draw but not out of the game. He’s still influencing the sport, proof that great strategy outlasts any one match.
And just like Wimbledon, reviewing your digital strategy regularly ensures you're not just showing up, you're winning the match.
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