You’ve invested in a great-looking Umbraco website. But if it doesn’t talk to your other systems - your CRM, donation platforms, booking systems or internal databases - then you’re only scratching the surface of what it can do.
That’s where API integrations come in. They’re the invisible glue that connects your website to the rest of your organisation - quietly saving time, reducing admin, and creating a smoother experience for your users.
At Gecko, we don’t just build beautiful Umbraco websites; we make sure they work hard behind the scenes. Here’s why API integrations are one of the smartest things you can do for your organisation.
1. Say goodbye to manual admin
If your team is still copying and pasting form data into your CRM, or exporting reports from your booking platform and uploading them elsewhere, there’s a better way.
With the right API integration, data flows automatically from your Umbraco site to the systems that need it. Whether it’s supporters, bookings, applications or service requests, everything is captured and processed instantly.
No duplicate entry, no risk of human error, no delays. Just cleaner data and more time for your team to focus on what matters.
2. Create seamless user experiences
Today’s users expect instant confirmation, live updates, and personalised content. When your website is properly integrated with your backend systems, you can deliver just that.
From event bookings that show live availability to contact forms that trigger automated case creation in your internal system, API integrations turn your Umbraco site from a brochure into a fully functioning tool.
3. Get data where you need it - fast
Integrations aren’t just about convenience – they’re about insight.
By pushing web data directly into your CRM or internal platforms, you can track activity and performance in real time. See which campaigns are generating leads, how many applications are submitted, or which services are in demand, without wrangling spreadsheets.
4. Scale without breaking things
A well-built API integration gives you future flexibility. Add a new system? Switch providers?
Update your CRM? No problem, we use standard, versioned APIs so your setup can grow with you.
That means fewer rebuilds, lower costs, and no unexpected surprises when things inevitably evolve.
5. Reduce reliance on plugins and workarounds
Off-the-shelf tools and third-party widgets can seem like a quick fix, but they often introduce performance issues, security risks, or limitations you don’t discover until it’s too late.
Custom API integrations with Umbraco are cleaner, faster and more secure. We design them around your exact needs, with no unnecessary extras and no fragile workarounds.
Real-world examples? Absolutely.
Here are a few ways we’ve helped clients connect the dots:
1. BDP Property Services integration
This allows our property clients who use BDP (i.e. Drummond Miller Property) to keep their listings on their BDP system in sync with their Umbraco site. No need for manual upload of property listings to Umbraco, the properties, along with over 300 fields that relate to the property details, all import into Umbraco automatically via our integration service.
2. Pet Blood Bank donation sessions
User can register their dogs for a blood donation session via their mobile app. We use a custom API service that imports these donation sessions into the PBB staff system (Pulse) so that donation sessions can be managed and monitored by PBB internal staff.
3. Xero & SagePay accounting API integrations
We have invoices, payments, refunds and more accounting information across various sites (such as The Association for Cognitive Analytic Therapy & Pet Blood Bank). Our API integrations mean that invoices created in Umbraco are then generated in Xero, along with linked invoice numbers. The synchronisation then works as a two-way stream via web hooks, so that if the invoice is updated in Xero or SagePay, the invoice details are also updated in Umbraco.
How we do it at Gecko
We take API integrations seriously - not just because we love clean code, but because we know how much hassle poorly built integrations can cause.
With every integration project, we:
- Collaborate with your internal teams or suppliers to get the setup right from the start
- Use modern, secure, well-documented APIs that follow best practices
- Test thoroughly and build in fallback handling so things work reliably, not just in ideal conditions
- Offer long-term support to keep things running smoothly post-launch
Want to get more from your website?
If your Umbraco site isn’t talking to the tools you rely on, you’re missing a trick. Whether you're looking to automate admin, streamline operations or link up complex systems - we’ll help you do it properly.
Get in touch and we’ll talk through what’s possible - no jargon, no pressure.